Mobile ad spend up 79%, $2.5 bil by 2014
by Sharon Hill
22 Oct 20102010 would seem to be the year for mobile advertising, with EMarketer projecting a 79 percent year over year increase in mobile ad spend by year end. After that its increase will slow down somewhat, but the $743 million spent on mobile ads in 2010 will still jump to $1.1 billion in 2011 and $2.5 billion by 2014. Is your mobile ad technology ready for this consumer / advertiser interest? While
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.