Ad Execs Say Brand Advertising Will Represent Nearly 60 Percent of Their Digital Spend in 2012

09 Jan 2012

Published January 9, 2012
** *Ad Execs Say Brand Advertising Will Represent * *Nearly 60 Percent of Their Digital Spend **in 2012* * * *Digiday Industry Survey Sponsored by Vizu Finds Clients and Agencies Agree: Brand Lift is Key Measure of Online Ad Success* ** ** *San Francisco (January 9, 2012) *In a recent survey of more than 450 advertising ex


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