Ad-supported content on an article-by-article basis from new Toronto startup

17 Jan 2012
The ongoing debate in the online content industry over whether to offer content for free or a fee has in the main focused on an “all or nothing” approach. Either an article is available for everyone to read or it’s locked behind a pay wall – whether immediately or after a certain number of visits per month. A Toronto startup wants to move the choice from the publisher to the reade


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.