Price increases lead to escort-ad revenue gains

23 Jan 2012
Thanks to price hikes, Backpage.com increased its prostitution advertising revenue by 25.6 percent in December to $2.6 million, up from $2.1 million in November, and set a monthly revenue record. Revenue growth at Backpage led to a record-setting performance for combined revenue at five websites carrying escort and body-rub services in 23 U.S. cities. The five sites generated an esti


Access the full article now

If you are a current client please log in below.

Share

Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.