Digital classified ads didn’t counter McClatchy print classified drops

28 Jul 2012
January through June 2012 automotive advertising revenue at The McClatchy Company is the company's most positive classified news, though its print ad losses still beat out the digital gains by half a percent in the first half of 2012. Real estate and recruitment both took a nose dive, in both print and digital. Below is the latest earnings report:

McClatchy


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.