Rightmove experiments with PeerIndex
by Steve Shipside
31 Jul 2012U.K. property leader Rightmove is using social influence specialist PeerIndex to offer freebie copies of the book "Successful Property Letting". PeerIndex works like its better known rival Klout in that it ranks the importance of individuals on the basis of their social media interactions. The interest for Rightmove is that if the PeerIndex promise works then the campaign will successfully target
Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.