Cars.com engagement, lead-conversion beats competition, says study

12 Sep 2012

Study by Dataium LLC Evaluates Efficiency of Dealer Online Advertising Mix

CHICAGO – Automotive dealerships may have opportunities to invest more effectively in digital media, according to Dataium LLC, the largest aggregator of online auto shopper behavior.  In an independent study commissioned by Cars.com, the premier online resource for buying and sellin


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.