Digital auto spend, mobile ads way up, says IAB
12 Oct 2012While Internet advertising spend grew 14 percent year over year according to the Interactive Advertising Bureaus's (IAB) report on the first half of 2012, the mobile portion of those ad dollars jumped 95 percent, and video increased 18 percent. Online display dipped from 36 to 33 percent of the total sp
Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.