15 Oct 2012
In 2008 the U.K. mobile advertising market tipped the scales at just £25 million.
Four years later it is on course to break through the £500 million mark according to the Internet Advertising Bureau (IAB) and PricewaterhoseCoopers.
The first six months of 2012 saw the industry buck the macroeconomic trends and grow by 132 per cent to a spend of over £181 million. The Smartphone revolution is i