Even digital couldn’t save McClatchy real estate, recruitment advertising Q3

25 Oct 2012
While digital automotive advertising increased 12.9 percent in Q3 2012 to overcome print ad losses and provide a 2.4 percent year over year increase in the vertical, real estate and recruitment advertising both dropped perilously. Print real estate ad dollars were down 25.9 percent YOY, with digital dropping 11.7 percent,  for a combined result of a 21.3 percent drop. Recruitment advertising was d


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.