KBB.com revamps car reviews, but still no dealer reviews

26 Oct 2012
While Kelley Blue Book just announced that the car reviews on its site are now more prominently placed, it reminds us of the one important feature missing from KBB.com as well as parent AutoTrader.com - a feature that competitor Cars.com does offer: Dealer reviews. (See  CIR 12.06, March 24, 2011) He


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.