Online car shoppers drive farther for right dealership, says AutoTrader.com

26 Oct 2012

In a massive study of 67,000 online vehicle shoppers, AutoTrader came to the conclusion that folks who start their car-buying process on the Web are far more likely to drive 30 miles or more for the right vehicle and the right dealership. While this probably isn't valid info about folks who are looking for their best small-ticket deal, it might well be a messa



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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.