China’s Shanda to spin off advertising subsidiary

02 Nov 2012
China’s Shanda Interactive Entertainment is planning to spin off its advertising arm as a separate company, Shanda’s vice president Dr. Zhu Jing revealed recently. Shanda is an online media provider andChina’s third-biggest online games operator and developer. According to a report in China’s 21st Century Business Herald, Zhu said that Shanda had decided in November 2011 to spin off


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