Auto mobile ad spend up 375% YOY
by Sharon Hill
15 Nov 2012In the newly-released Mobile Path to Purchase Study by Neilsen and Telmetrics, researchers reported a 375 percent increase from 2011 to 2012 in the advertising dollars auto dealers, parts and service stores, and manufacturers spent on mobile. Other key findings:
- Consumers primarily use mobile to purchase new and used cars, and auto parts and services - in other words, their intent t
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.