Leboncoin aims for 30 per cent mobile usage in 2013

30 Nov 2012
Leboncoin, the dominant player in French general classifieds has chosen the launch of its Android app to paint a picture of the near future as it sees it and that future is increasingly mobile. Already the 8th most visited site of all categories in France with 17.2 million unique visitors per month Leboncoin predicts a full 30 per cent of traffic coming from mobile by the end of 2013. Accord


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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.