Mobile revolution forces Hemnet to charge for listings

09 Apr 2013
To advertise a property has always been free on Sweden's leading real estate portal Hemnet.se. But, from July 1 Hemnet.se will charge property sellers an "administration fee" of 600 Swedish Krona ($94 U.S.) for listing an ad on the site. Hemnet.se, which is owned by real estate organizations in Sweden, will charge sellers directly, but ads may only be listed by estate agents. "We think it is


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Lars Herlin

Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.