Mobile responsible for half the UK digital adspend growth

15 Apr 2013
For Q1 of 2013 digital adspend in the UK rose by £607 million of which more than half came from mobile. That's the finding of the PWC/IAB (Internet Advertising Bureau) digital adspend report which presents the figures against a background of soaring mobile growth throughout 2012. With smartphone ownership reported to hav


Access the full article now

If you are a current client please log in below.

Share

Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.