Acura, Microsoft sponsor NYT video content; auto video ads to come?

23 Apr 2013
While no one is saying that automotive advertising and marketing videos are to take front and center, the team-up of Acura / American Honda and The New York Times is a smart move,  for the newspaper at least.  How it improves Acura branding and sales, and what Acura might incorporate in the way of video ads, remains to be seen. In addition to sponsorship of video content by Acura, NYT has also


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.