Blocket’s Rooster campaign wins award

29 Apr 2013
With a video commercial that opened with the Blocket CEO Martin Frey disguised as a rooster, Sweden's leading classifieds site won the so-called Big PR Award with its "Easter Egg" campaign. The prize, awarded last week after a


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Lars Herlin

Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.