Twitter teaming up with two Canadian broadcasters
by Brian Blum
30 Jun 2013Two of Canada’s biggest broadcasters are teaming up with Twitter. Canada’s Shaw Media will co-sell advertising using Twitter’s new Amplify program that aims to synchronize TV ads with targeted tweets in real time. Bell Media is hooking up with Twitter too, but in this case, Bell will be using Twitter to conduct research and gather data to better understand the social media habits of Canadian telev
Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.