Groupon keeps moving past daily deals

12 Nov 2013
The original email-alerts concept of daily deals is gasping its last breath, and no one seems to know it better than Groupon, a daily deals veteran.  All that Groupon is doing to evolve from its original daily deals model offers lessons for other daily deals providers and publishers. Most importantly, Groupon continues its move from a push (daily email alerts of deals) to a pull (full online marke


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.