Facebook to hone in on auto advertising with new hire from Google

20 Nov 2013
Facebook has hired Michelle Morris, seven-year automotive management director at Google, to help lead auto sales on the social network. Morris will target auto manufacturers, to woo and keep them advertising there. Facebook COO Sheryl Sandberg, in the firm's Q3 earnings call, said that auto has not been a strong vertical for the platform, but that's going to change. The social-media giant plans


Access the full article now

If you are a current client please log in below.

Share

AIM Group