Extra o’s for effort: Rooof gets around Craigslist tag block

04 Dec 2013
What is it with the extra o’s? First we reported about Israel's GooodJob which had a proclivity to stretch out the positives in the first part of its name. Now comes Rooof, a Canadian real estate listing syndication engine with another triple vowel play. Rooof may have a different reason to get on the


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.