Facebook has big impact on auto dealer website audience, says Datiaum

06 Dec 2013
In its recent Social Media Report - Facebook Trends, automotive research firm Datiaum determined that 94 percent of consumers who visited auto dealer websites by way of a Facebook referral did so for the first time.  Of consumers directed to a dealer's website by way of other sources 22 percent returned. Facebook referrals generated 27 percent return v

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