Auto marketplaces trending towards highly-targeted niche audiences

02 Jan 2014
While it's doubtful that any of the automotive marketplaces found below will replace listing giants such as Cars.com, Edmunds.com, and AutoTrader.com, these niche sites and vehicle communities offer notable features. Each is focused on a far-more-targeted audience than the listing sites of old, and each offers user transparency that helps alleviat


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.