Users now pay with Payback points on Allegro.pl

17 Feb 2014
Allegro.pl, Poland's largest e-commerce site, and the loyalty scheme Payback signed a special cooperation agreement, introducing a new way to calculate Payback points for purchases on Allegro.pl, as well as the possibility to pay with Payback points for transactions on the site. Until now users could collect Payback points by simply providing their Payback card details at the end of each transa
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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.