Porch starts freemium monetization

08 Apr 2014
Home-improvement service marketplace Porch has just rolled out a freemium advertising product for service providers.  Starting at $50 a month, providers add services such as featured status to their free listing on Porch.com.  There's a networking element that allows providers to connect with homeowners and analytics that not only show premium advertisers how many times their listing turned up in


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.