Animated snowman goes interactive in new automotive ad campaign

11 Apr 2014
In the battle for attention and engagement on mobile devices, automaker Nissan has upped the interactive ante with a new tablet-specific ad campaign running exclusively in Canada. Working with Canadian ad network Juice Mobile and the OMD global media agency, Nissan repurposed a 60-second TV spot for its 2014 Nissan Rogue by adding five interactive hot spots which viewers can click on for more info


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.