Social media heavily impacts vehicle buys, finds J.D.Power
by Sharon Hill
11 Apr 2014More than 9,800 online consumers participated in the J.D. Power 2014 Social Media Benchmark Study, telling the automotive research firm that social media has a great impact on the vehicles they buy. J.D. Power found that:
- One of every five use social media as their primary source of information on vehicles
- 26% rely solely on social media for friend recommendations on car
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.