Rebranding of Aprod.hu into Olx.hu ‘on the right track’

26 Apr 2014
The recent switch of the site name Aprod.hu to Olx.hu was successful, according to the owner company Naspers/Allegro Group. “As of yesterday, visits, page views and the number of new ads posted are back at the levels we saw on the best days of Aprod.hu,” said Peter Dobra,


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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.