In Middle-East auto sites discover social media
09 Jul 2014In the GCC region auto sites are making extensive use of social media to build awareness and audiences. Yallamotor.com posts auto industry-related articles, images, and videos on its Facebook page, to strike up conversations with its audience. Recently the site sent e-mails to many users inviting them to "like" its Facebook fan page. It was part of an ongoing effort by Yallmotor.com to grow
Talal Abu Issa has been working with the AIM Group since 2007. He has followed developments in interactive media and classified advertising in the Middle East and Europe, and has participated in several research projects. He works with a global telecoms provider in Jordan as a project manager, primarily on mobile and GSM projects. He has more than 10 years of experience in IT, including four in telecom applications and six in Web-based applications, along with software life-cycle issues. He is based in Dubai.