NAR commits $35 mil to Realtor.com ads

14 Jul 2014
The National Association of Realtors (NAR) has committed $35 million to its marketing campaign to showcase its and Realtor.com's service to consumers, Inman News reported. "Through almost 22,000 national spots, our messages will reach the consumer an average of 22 times via 3.9 billion impressions in 2014," according to Realtor.org. [caption id="attachment_50694" align="alignleft" width="250


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.