Monster revenue hurt by new sales plans

06 Aug 2014
Aggressive realignment of field sales strategies in Q2 2014 negatively impacted Monster Worldwide's bottom line, though revenue in North America did still improve 1 percent from the prior year.  Global revenue dropped 3 percent year-over-year.  While Monster expects the sales staff realignment is important to the sale of new products, the changes are expected to negatively impact bookings in the t


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.