Pkw.de gives itself a fresh start (Updated)

13 Aug 2014
The desktop visits of Pkw.de, one of Germany’s top six auto sites, fell away dramatically from about 600,000 in December last year to 100,000 in May this year (look at SimilarWeb chart below). Exactly what caused the audience to suddenly stampede away from the site, wasn’t clear. Recently, Rheinische Post Mediengruppe invested in Pkw.de, and thi


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Christo Volschenk

Christo Volschenk is managing editor of the news on Aimgroup.com and our senior analyst covering Naspers. He brings more than 31 years of experience in business journalism to the team - the last 18 years focused on classifieds and e-commerce. Apart from working closely with the AIM Group, Christo is a freelance journalist, content manager, and copy editor. Before branching out on his own, he spent 15 years with Naspers in South Africa as journalist, economics editor and online project manager. He now spends most his day editing the news reported by 23 colleagues in 23 countries from his base in Stuttgart, Germany.