Cars.com study: shoppers demand control

04 Sep 2014

A study of car shoppers commissioned by Cars.com determined that consumers want to be in total control of their shopping experience. Half of the participants said they saw no need to visit a car dealership prior to the day they make the purchase.

Here's the announcement: 

Consumers Show Car Dealers They're Behind the Wheel When Buying a Vehicle



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.