20 Sep 2014
Australia’s CarsGuide.com.au is revamping its business model from cost-per-lead to cost-per-view.
In a press release announcing the new strategy, and its new website and mobile app slated for launch later this month, CarsGuide concedes the old model is “broken.”
It will implement location-based search in December. Dealers will pay for every person who sees their ad as opposed to paying for e