16 Oct 2014
Alibaba is about to enter the U.S. market (and perhaps buy EBay?) , but there might be a problem. According to a new study by Connexity's BizRate Insights, most U.S. shoppers aren't familiar with the Chinese marketplace giant.
Of the 3,548 online shoppers that participated in the survey, 63 percent did not know the Alibaba name, and of those familiar with it, 35 percent said they still weren't