The man behind MercadoLibre

20 Oct 2014
There are many executives who use a brand to become famous. For Argentinian Marcos Galperin, founder of MercadoLibre, "the EBay of Latin America," it's exactly the opposite. "We want the company to be famous. The lower our personal profile, the better," he told BBC News recently. At a young company, which has just turned 15


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Léo Siqueira

Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and Motorsport.com. His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.