Dealer online-form lead gen worsens

04 Mar 2015
In its latest report of online activity on auto-dealer websites, automotive research firm Dataium reported yet another drop in the number of car and truck shoppers completing online contact forms to reach dealers about vehicles of interest.  In January, a mere 1.9 percent of vehicle shoppers completed these online forms to contact dealers. The report's infographic below also reveals a significa


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.