TV Ads Key for Spain Property Portals

06 Mar 2015
Spanish property portal Pisos.com has launched a TV-led above the line campaign with the slogan: “Finding the perfect house on pisos.com - there’s nothing to it”. TV remains a key tool for rapidly building audience and brand awareness, even in digital classifieds. Pisos.com's two main competitors, Idealista.com and Fotocasa.es (part of SCM Spain), also use TV advertising as part of multi-chann


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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.