AOL advertisers to target Facebook, Twitter users
by Sharon Hill
20 Mar 2015AOL and predictive marketing technology firm Kenshoo are teaming up to offer AOL advertisers a way to target Facebook and Twitter users, and later down the road other social-network users as well. AOL has its own predictive analytics engine, called One. It will provide advertisers with attribution and other insights. Metrics will include frequency, reach and performance across every device.
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.