Bauer enters car comparison market
19 Aug 2015
Hamburg-based magazine publisher Bauer Media has entered the digital automotive marketplace with a new car comparison site, WhichCar, leveraging the publisher's existing strength in automotive print titles Wheels, Motor and 4X4.
WhichCar general manager Mark Orval told AIM Group that the move was a natural evolution built on the company's heritage strength in automotive print brands. Bauer Media