Tough traffic numbers for Blocket verticals

25 Aug 2015
The Kia Index which measures web and mobile traffic in Sweden gave Schibsted owned Blocket some tough numbers both for its job vertical and for its real estate vertical for week 33. Schibsted and Blocket published for the first time the number the visits to its property site Blocket Bostad: 586,000. The number was somewhat disappointing since staff members earlier had talked about 700,000 visits.


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Lars Herlin

Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.