14 Sep 2015
As rural India goes digital, farming communities choose online classifieds to trade cattle.
Ferrying livestock to the cattle markets can be a costly affair for most farmers. They have found a cheaper alternative in horizontal classified sites - Naspers-backed OLX and Quikr (owned by Kinnevik, Tiger, EBay, Omidyar Network and others).
Both the sites now have new categories for the lifestock trade