OLX India uses Twitter to gather dreams

26 Feb 2016
Naspers-backed OLX, the general classified site, recently rolled out an interactive Twitter chatter dashboard, dreamscometrue.olx.in that invited tweets from Indians, asking them to list their dream products


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Radhika Sachdev

Radhika Sachdev is a journalist who has held senior editorial positions with major Indian newspaper banners. She has over 20 years of experience in the profession, covering Advertising, Marketing, Media, Education, HR, Real Estate and Environment beats. She is also a partner and chief content developer for Write Solutions, a boutique content house she founded eight years ago, signifying her diversification from journalism to copywriting and media consultancy.