Estate agent site now in seven German states

22 Jun 2016

IVD24Immobilien.de, the real estate site launched by estate agents in the south of Germany last year, has expanded its geographic footprint.

At launch it was available in two of Germany’s 16 states, namely Bayern and Baden-Württemberg. Now it operates in five more states, namely Lower Saxony, Hamburg, Bremen, Schleswig-Holstein and Mecklenburg West-Pomerania.

Here is the landing page of the Hamburg sub-site on IVD24Immobilien.de.

And it’s employing: Munich-based IVD Süd, creator and operator of the site, is advertising a half-day job for a junior online content manager (here) to promote the site on the social media and assist with member acquisition.

The site development and upkeep was outsourced to ED Computer & Design in Cologne. So, the online content manager will be the first and only employee of the site inside IVD Süd.

IVD is Germany’s biggest association for real estate agents and IVD Süd is the biggest regional division of IVD. It serves Baden-Württemberg and Bayern, which are the economic powerhouses of the country. IVD Süd has about 1,600 member agents.

Estate agents who are members of IVD Süd, and of the regional divisions of IVD in the five “new” states, may list any number of properties on the site at no cost to them. Their IVD membership fee covers the cost of using the site. Once these agents have paid their membership fees, they can use the site. In effect, the site is an extra IVD service offered to members.

We don’t know (yet) on which basis the owner (IVD Süd) allows the other regional associations of IVD to use IVD24Immobilien. We’ve asked and will report.

Here is an earlier report on the new agent site.

 

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Christo Volschenk

Christo Volschenk is managing editor of the news on Aimgroup.com and our senior analyst covering Naspers. He brings more than 31 years of experience in business journalism to the team - the last 18 years focused on classifieds and e-commerce. Apart from working closely with the AIM Group, Christo is a freelance journalist, content manager, and copy editor. Before branching out on his own, he spent 15 years with Naspers in South Africa as journalist, economics editor and online project manager. He now spends most his day editing the news reported by 23 colleagues in 23 countries from his base in Stuttgart, Germany.