Ringier Axel Springer sells sites for young people

27 Jun 2016

Ringier Axel Springer Switzerland AG sold Amiado Group, an internet company focused on young people, to radio broadcaster Energy Schweiz AG. The deal will be effective August 1.

Amiado Group operates three sites for young people, namely two nightlife platforms Usgang.ch and Partyguide.ch, and a college site Students.ch.

Swiss radio broadcaster Energy Schweiz AG is a media corporation with radio stations in Bern, Basel and Zurich, owned by Ringier and French broadcaster NRJ Paris.

Oliver Diggelmann, Amiado group managing director, will join Radio Energy group’s management board, and will be in charge of digital operations at Radio Energy AG, Swiss news site Online PC reported.

Ringier Axel Springer Switzerland explained the sale of Amiado Group by saying it wanted to refocus on the core brands of the print-media JV, which will definitely have nothing to do with e-commerce or classifieds from now on. 

Amiado Group was (reported by us) the only online asset brought into the JV by Axel Springer Switzerland in 2014. Both companies have been engaged in Eastern Europe through the Ringier Axel Springer Media AG since 2010.

According to Amiado, Usgang.ch is Switzerland’s premium nightlife guide, where people can find information on party’s and events in Swiss cities. Partyguide.ch targets a younger audience (16 to 24 years) looking for dating opportunities. Partyguide has a community of 80,000 active members. 

Students.ch is (according to own figures) Switzerland’s leading service platform for students in Switzerland, with 100,000 active members per month. Students.ch offers its active community a marketplace to sell and buy used stuff, a student job site (150 ads) and a real estate section (around 700 ads) for student accommodation. 

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Cristina Costa