Careers24 introduces employer reviews

13 Jul 2016

Naspers-owned job site Careers24.com introduced an employer-review feature, which enables employees to review their current, and/or former employer(s) anonymously. (Look at it here.)

This follows a recent partnership with Vodacom, South Africa’s leading mobile operator, to zero-rate the mobile site of Careers24, meaning that users can visit the mobile site free of charge (don’t pay for data moved while on the site). (Our report here.)

According to Careers24, it introduced the review feature to help businesses attract more relevant talent, and ultimately engage with employees who are good cultural fits.

“(Employer reviews) were created as a way for people to find and share reliable information about what it is really like to work for companies in South Africa,” said Marc Privett, general manager of Careers24.

Marc Privett, general manager of Careers24 (photo from his LinkedIn page with thanks)

Marc Privett, general manager of Careers24 (photo from his LinkedIn page with thanks)

“Employees can rate the companies they are working for, or have worked for, at the hand of criteria such as career opportunities, compensation and benefits offered, management, the culture and values of the company, and the work-life balance (or imbalance) they experienced there.”

Online job aggregator Indeed has a similar feature on its website, which enables employees to review employers – although it’s comparatively more informal. In Germany, Kununu.com is the leading employer-review site. It recently launched an employer-review initiative in the U.S. in a joint venture with Monster.com (our report here).

“Our goal is to provide job-seekers with tools and services which help them make informed decisions about their next opportunities, and at the same time, to provide employers with objective insight into what their employees think, and what can be improved to attract new talent,” said Privett.

According to Privett, this new feature is also part of Careers24’s employer-branding strategy for organizations. Employers can take the advice posted by their employees to heart, and improve their work environment.

Careers24 said 2,500 South African companies have already registered on Careers24. These companies are theoretically available for review. Careers24 said it expects this number to grow.

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Mamello Masote