A Nigerian vertical builds audience without spending

12 Aug 2016
How to educate the market, build a brand presence, and an audience without big marketing budgets is the big question in Nigeria these days. At least one vertical has an answer.


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Adegoke Seun

Adegoke Seun has packed nine years experience in online journalism covering Business for EXCEED OMNI Media, AgroNigeria and Ventures Africa. He is a journalist, media entrepreneur and founder of enterprise54.com, a leading entrepreneurship news and magazine site focused on Africa. He is committed to reporting startup trends, funding, business development and lifestyle. Reputed as a small and medium enterprise industry enabler, he advocates entrepreneurship development on the continent and conducts industry research to bridge knowledge gap. He is our West Africa analyst covering major markets like Nigeria, Senegal and Ghana.