Wallapop launches paid service

24 Sep 2016

Mobile marketplace Wallapop launched its first paid service four months after AIM Group first reported on the feature (read the May 16 Update here).

wallapop1The new service allows a user to pay for highlighting a listing for 24 hours.

The cost of the highlight varies slightly by type of product and region, but will be 1.99 ($2.23) in Wallapop’s main urban markets such as Barcelona, Madrid and London.

This is the first revenue-generating function for the Barcelona-based app. Up to now the brand has been funded by a reported €150 million investment from a wide range of investors. Much of this money has been used to promote Wallapop via TV advertising, especially in the U.S. and U.K., as well as Spain.

Wallapop U.S. merged with former rival LetGo in May (read the brief here) in an attempt to boost its already strong position in the U.S. mobile market for stuff. The app promotes itself as a lifestyle accessory that gives users a fun, easy way to buy and sell items locally. Unlike traditional classifieds, it is based on geolocation and is designed to facilitate face-to-face sales.

According to a company statement, the new paid promotion service is “especially for users who want to urgently sell an item”. The new income source doesn’t “affect the main functions of the app, which continue to be free.”

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Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.